Rebase Labs

Turn AI investments into measurable outcomes.

Rebase Labs provides AI services for IT leaders turning business goals into AI strategy, moving workflows into production, and measuring results.

What we offer

Hands-on support when IT needs direction, delivery capacity, or a clearer view of business impact.

  1. 01

    Start with the business outcome

    Clarify the result leadership wants to achieve, understand the current environment and how the work happens today, then turn those findings into a practical AI strategy.

    See what this includes

    Business outcome definition, current-state assessment, AI strategy, success measures, and a prioritized implementation plan.

  2. 02

    Drive priority workflows into production

    We provide forward-deployed engineering (FDE), working alongside your team to redesign workflows, build and integrate AI solutions, and move them into production with success measures tied to your business goals.

    See what this includes

    Forward-deployed engineering, workflow redesign, solution implementation, integration, production rollout, and operating controls.

  3. 03

    Build adoption and measure results

    Train the people responsible for the work, measure adoption and results against the intended business outcome, and identify what to improve, expand, or stop.

    See what this includes

    Team training, adoption support, and before-and-after measurement.

Rebase IQ

See the current state. Measure what changes.

Rebase IQ gives IT one view of AI usage, ownership, and cost across supported vendors. Delivered through Rebase Labs engagements, it helps establish a baseline and track what changes.

Rebase IQ overview showing AI spend, active seats, workflow measurement coverage, and cost allocation across connected vendors.

The Rebase IQ Baseline

A clear starting point for IT and leadership.

For teams that need a clearer starting point, the Rebase IQ Baseline is a founder-led, four-week assessment of the current AI environment.

01

Current-State View

Your AI tools, agents, usage, ownership, and spend across supported vendors.

See how we build it
  • Align with IT and leadership on the questions the review should answer
  • Connect available cost and usage sources
  • Consolidate supported vendor, account, user, and ownership data
  • Establish the current-state measurement point

02

Strategic Gap Analysis

An assessment of visibility, adoption, governance, and measurement against leadership priorities.

See what we evaluate
  • Usage and utilization
  • Account ownership and provisioning
  • Vendor data and API coverage
  • Governance and decision rights
  • Alignment with leadership priorities
  • Department, project, and client visibility where supported

03

Prioritized Improvement Plan

A clear plan for what to improve, expand, investigate, or stop.

See what the plan includes
  • Immediate visibility and provisioning improvements
  • AI tools or teams requiring further investigation
  • Opportunities to improve adoption
  • Investments to improve, consolidate, expand, or stop
  • Workflows that may benefit from deeper Rebase Labs support
  • Measures for evaluating what changes next

Visibility depends on supported vendor APIs and current account provisioning. The Gap Analysis documents current visibility limits and recommends how to improve them.

Get started

How it works

Understand. Apply. Measure.

Rebase Labs starts with the business outcome, applies AI within real workflows, and measures the results against a clear baseline.

Get started
  1. 01

    Understand

    Define the desired business outcome, assess the current environment, and establish the baseline.

    DeliverableBusiness Outcome and Current-State Baseline

  2. 02

    Apply

    Use forward-deployed engineering to redesign the selected workflow, implement the solution, and move it into production.

    DeliverableProduction AI Workflow

  3. 03

    Measure

    Evaluate adoption and agreed business measures—such as turnaround time, output quality, and cost per completed task—against the baseline. Use the findings to decide what to improve, expand, or stop.

    DeliverableBefore-and-After Impact Review

Rebase IQ powers Understand and Measure. Rebase Labs delivers Apply.

Portrait of Shawn Thompson, founder of Rebase Labs

Shawn Thompson
Founder, Rebase Labs

About Rebase Labs

Founder-led service.

Customers work directly with Shawn Thompson, a former Microsoft Product Manager with experience across AI product development, enterprise consulting, and partner engineering.

Former Microsoft Product Manager

Microsoft AI Cloud Partner

AI product development

Enterprise consulting and partner engineering

Raleigh-based with nationwide delivery

About Rebase Labs →

Questions

Frequently asked questions

Who does Rebase Labs work with?

We work with IT leaders who need help defining an AI strategy, moving workflows into production, improving adoption, or measuring business impact.

Is Rebase IQ self-service software?

Not currently. Rebase IQ is delivered through Rebase Labs service engagements. Our team configures the Baseline, works with your stakeholders, interprets the findings, and delivers the recommendations.

What information does Rebase IQ use?

Rebase IQ brings together the cost, usage, and ownership information available from supported AI vendors. The information available depends on each source and the access configured for the engagement.

Can Rebase IQ show usage by department, project, or client?

Where vendor data, account structure, and provisioning support it. When visibility is limited, the Gap Analysis explains why and recommends how to improve it.

What happens after the Baseline?

The Baseline provides value on its own. Rebase Labs can separately help improve adoption, redesign workflows, implement new AI solutions, or establish ongoing measurement.

Can we begin with a defined workflow?

Yes. If the business outcome, workflow owner, and implementation need are already clear, Rebase can begin with a scoped FDE engagement instead of a full Baseline.

What AI outcome are you trying to achieve?

Tell us what your team wants to improve.

A 30-minute conversation with Shawn about your business goals, current AI environment, and the right next step.

info@rebaselabs.ai